Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners
Small Business Sorted with Kay & Crystal is an Australian small business podcast for business owners who want to improve their cash flow, pricing, profitability, systems and team management.
Hosted by business growth coach and advisor Crystal Petzer and bookkeeper Kay Godfrey, the show combines practical business strategy with straightforward financial advice. With more than 40 years of combined experience, Crystal and Kay understand the real challenges of running a small business and explain what to do next without jargon or unnecessary fluff.
Each episode explores the issues that can hold a business back, including:
- Cash flow and understanding your numbers
- Pricing your services profitably
- Bookkeeping and financial management
- Finding and managing staff
- Building better systems and processes
- Winning customers and creating consistent work
- Managing stress, burnout and business growth
Crystal brings 30 years of hands-on business experience, from owning service stations to managing more than 1,000 franchise locations and coaching small business owners.
Kay is a Northern Beaches bookkeeper who helps business owners understand their numbers, stay compliant and make more confident financial decisions.
Whether you’re a tradie, service business owner, consultant or entrepreneur, you’ll receive practical ideas you can use immediately.
If you’re busy but not getting ahead, it’s time to get your small business sorted.
Follow the podcast so you don’t miss an episode.
Episodes
21 episodes
Stop Thinking Like an Employee: How to Think Like a Business Owner (Eps13)
Are you running your business with an employee mindset? In this episode of Small Business Sorted, Kay and Crystal explain how to develop a business owner mindset, step away from doing everything yourself and build a business that can grow witho...
How Bambi Staveley Built a Global Brand from a Personal Problem | Boost N Blend(Eps15)(Audio)
How do you turn a personal problem into a successful global product business? In this episode of Small Business Sorted, Kay and Crystal interview Bambi Staveley, founder of Boost N Blend, about entrepreneurship, e-commerce, product development ...
How to Build a Consistent Sales Pipeline | Busy Today, Panicking Tomorrow (Eps12) (Video)
Are you fully booked today but worried about where your next job or customer will come from? In this episode of Small Business Sorted, Kay and Crystal explain how Australian small business owners can build a consistent sales pipeline, generate ...
How to Run a Business With Your Partner Without Ruining Your Relationship (Eps11)(Audio)
Running a small business with your partner can feel like a pressure cooker — invoices at dinner, staff issues on weekends, money stress, blurred roles, and zero work–life balance. In this episode, Kay & Crystal unpack the real challenges co...
Have You Tried To Do The Business Wheel Of Success Yet?(Video)( Eps10)
In this episode of Small Business Sorted, Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is reall...
Have You Tried The Business Wheel of Success? (Audio)(Eps10)
In this episode of Small Business Sorted, Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is reall...
Getting The Most Out Of Your Accountant (Audio)(Eps9)
Most business owners only see their accountant at tax time — and it’s costing them clarity, confidence, and profit. In this episode, Kay and Crystal break down what your accountant should be helping you with, how often you should meet,...
From Chaos To Control-How Automation Transforms Your Business (Eps3) (Video)
In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest ...
Cash Flow Chaos (Eps1) (Video)
You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month?In this episode, small business podcast, Crystal and Kay dig into one of the...
Staffing Struggles (Eps2) (Video)
You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore.In this episode, small business podcast, Crystal and Kay get into...
What Makes A Good Bookkeeper? (Eps5) (Video)
In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper.From keeping your books accurate and up to date, to building strong...
Managing A Business Through Tough Times (Eps4) (Video)
In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From c...
Pricing Isn't Just Numbers (Eps6) (Video)
Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and ...
The Realities of Running an E‑Commerce Homewares Brand With Deborah Mott (Audio) (Interview) (Eps8)
In this episode of Small Business Sorted, Kay and Crystal interview entrepreneur Deborah Mott, former owner of the e‑commerce and wholesale homewares brand Zakkia. Deborah shares the full story behind buying an existing business, scali...
Let's Build a Business Plan Live! Pet Groomer Example (Audio) (Eps7)
Business planning doesn’t have to be boring or a 50‑page document you never look at again. In this episode, Crystal and Kay walk through a simple, practical one‑page business plan that any small business owner can use to get clarity, direction,...
Pricing Isn't Just Numbers (Eps6)
Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape o...
Why You Need A Good Bookkeeper? (Eps5)
In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper.From keeping your books accurate and up to date, to building strong...
Managing A Business Through Tough Times (Eps4)
In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From c...
From Chaos to Control: How Automation Transforms Your Business (Eps3)
In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest ...
Staffing Struggles: Why Hiring Feels Hard (and How to Get It Right)(Eps2)
You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore.In this episode, small business podcast, Crystal and Kay get into...
Cashflow Chaos: Why You’re Busy But Not Seeing the Profit (Eps1)
You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month?In this episode, small business podcast, Crystal and Kay dig into one of the...