Small Business Sorted Podcast with Kay & Crystal
Running a small to medium business doesn't have to feel like chaos. Business Sorted is the podcast for Australian small business owners who want less stress, more clarity, and a business that actually works for them.
Hosted by business growth coach/business advisor Crystal Petzer and bookkeeper Kay Godfrey, each episode pairs real-world strategy with practical financial know-how. No jargon, no fluff, just straight-talking advice from two women with over 40 years of combined experience helping businesses thrive.
Crystal brings 30 years of hands-on business experience, from opening her first service station to managing over a thousand franchises across Australia. She now coaches small business owners to grow with clarity and confidence.
Kay is the Northern Beaches bookkeeper who helps DIY business owners get their numbers right, stay compliant, and finally understand what their finances are telling them.
Together, they tackle the real reasons small businesses struggle: cashflow confusion, pricing fears, burnout, people problems, and the systems holding you back. Every episode delivers practical takeaways you can act on this week, wrapped in honest conversation and the occasional laugh.
If you've ever thought, "I'm busy, but I'm not getting ahead," this one's for you.
Episodes
7 episodes
Let's Build a Business Plan Live!
Business planning doesn’t have to be boring or a 50‑page document you never look at again. In this episode, Crystal and Kay walk through a simple, practical one‑page business plan that any small business owner can use to get clarity, direction,...
Pricing Isn't Just Numbers
Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape o...
What Makes A Good Bookkeeper
In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper.From keeping your books accurate and up to date, to building strong...
Managing A Business Through Tough Times
In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From c...
From Chaos to Control: How Automation Transforms Your Business
In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest ...
Staffing Struggles: Why Hiring Feels Hard (and How to Get It Right)
You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore.In this episode, small business podcast, Crystal and Kay get into...
Cashflow Chaos: Why You’re Busy But Not Seeing the Profit
You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month?In this episode, small business podcast, Crystal and Kay dig into one of the...