Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners
Small Business Sorted with Kay & Crystal is an Australian small business podcast for business owners who want to improve their cash flow, pricing, profitability, systems and team management.
Hosted by business growth coach and advisor Crystal Petzer and bookkeeper Kay Godfrey, the show combines practical business strategy with straightforward financial advice. With more than 40 years of combined experience, Crystal and Kay understand the real challenges of running a small business and explain what to do next without jargon or unnecessary fluff.
Each episode explores the issues that can hold a business back, including:
- Cash flow and understanding your numbers
- Pricing your services profitably
- Bookkeeping and financial management
- Finding and managing staff
- Building better systems and processes
- Winning customers and creating consistent work
- Managing stress, burnout and business growth
Crystal brings 30 years of hands-on business experience, from owning service stations to managing more than 1,000 franchise locations and coaching small business owners.
Kay is a Northern Beaches bookkeeper who helps business owners understand their numbers, stay compliant and make more confident financial decisions.
Whether you’re a tradie, service business owner, consultant or entrepreneur, you’ll receive practical ideas you can use immediately.
If you’re busy but not getting ahead, it’s time to get your small business sorted.
Follow the podcast so you don’t miss an episode.
Episodes
30 episodes
How Lock & Key Built A Leading Northern Beaches Buyer’s Agency With Simon Dean (Ep. 23) (audio)
What does a buyer’s agent actually do, and how can they help you secure the right property in Sydney’s competitive market?In this episode of Small Business Sorted, Kay and Crystal speak with Simon Dean, Director of Lock & Ke...
The Brutal Truth: Why Business Owners Don’t Take Action (Ep. 22) (Video)
Most business owners know what they should be doing but knowing and doing are two very different things.In this episode of Small Business Sorted, Kay and Crystal explore why business owners procrastinate, avoid important decisions and st...
Local Hero Spotlight: Rethinking Farewells with Karin Slade (Ep. 21) (audio)
In this powerful and deeply human episode, Kay and Crystal sit down with Northern Beaches business owner, caterer, event producer, author, and funeral director Karin Slade—a woman reshaping how Australians think about saying goodbye. Aft...
Outsourcing for Small Business: What to Delegate First with Angie Beale (Ep. 20)(audio)
Are you overwhelmed by administration and wondering whether outsourcing or hiring a virtual assistant could help your small business?In this episode of Small Business Sorted, Kay and Crystal sit down with Angie Beale from Offshore Virtua...
How To Exit A Business: Selling, Retiring And Planning Your Successful Exit (Ep. 19) (Audio)
Thinking about selling your business, retiring or stepping away one day?In this episode of Small Business Sorted, Kay and Crystal unpack the real-world process of exiting a small business and explain why successful business exit planning...
Behind the Scenes at Hire A Hubby with Giles Smith & Jim Kelly | Ep. 18 (Audio)
What really happens behind the scenes in Australia’s most recognised handyman franchise Hire A Hubby? In this episode of Small Business Sorted, Kay and Crystal sit down with Jim Kelly (Hire A Hubby Mona Vale & B...
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Would You Buy Your Business Today? 10 Signs It May Be Time to Exit (Ep. 17) (Audio)
Thinking about exiting your business - now or someday? In this episode of Small Business Sorted, Kay and Crystal dive deep into the 10 real reasons small business owners choose (or are forced) to exit their business...
10 Costly Small Business Mistakes and How to Avoid Them (Ep. 14) (Video)
Are you undercharging, doing everything yourself or running your business without fully understanding your numbers?In this episode of Small Business Sorted, business growth coach Crystal Petzer and bookkeeper Kay Godfrey reveal 10 common...
Stop Wasting Time Networking: How To Build Relationships That Grow Your Business | Wendy Lloyd Curley Business Journey (Interview) (Ep. 16) (Audio)
What does it take to reinvent your career, recover when a business model changes and keep moving forward?In this episode of Small Business Sorted, Kay Godfrey and Crystal Petzer sit down with keynote speaker, author and business leader W...
Stop Thinking Like an Employee: How to Think Like a Business Owner (Ep. 13) (Video)
Are you running your business with an employee mindset? In this episode of Small Business Sorted, Kay and Crystal explain how to develop a business owner mindset, step away from doing everything yourself and build a business that can grow witho...
How Bambi Staveley Built a Global Brand from a Personal Problem | Boost N Blend (Ep. 15)(Audio)
How do you turn a personal problem into a successful global product business? In this episode of Small Business Sorted, Kay and Crystal interview Bambi Staveley, founder of Boost N Blend, about entrepreneurship, e-commerce, product development ...
Busy Today, Panicking Tomorrow l How to Build a Consistent Sales Pipeline (Ep. 12) (Video)
Are you fully booked today but worried about where your next job or customer will come from? In this episode of Small Business Sorted, Kay and Crystal explain how Australian small business owners can build a consistent sales pipeline, generate ...
How to Run a Business With Your Partner Without Ruining Your Relationship (Ep. 11)(Audio)
Running a small business with your partner can feel like a pressure cooker — invoices at dinner, staff issues on weekends, money stress, blurred roles, and zero work–life balance. In this episode, Kay & Crystal unpack the real challenges co...
Have You Tried To Do The Business Wheel Of Success Yet?(Video)( Ep. 10)
In this episode of Small Business Sorted, Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is reall...
Have You Tried The Business Wheel of Success? (Audio)(Ep. 10)
In this episode of Small Business Sorted, Kay and Crystal dive into the Business Wheel of Success a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is really a...
Is Your Accountant Helping Your Business or Just Doing Your Tax? (Audio) (Ep. 9)
Most business owners only see their accountant at tax time — and it’s costing them clarity, confidence, and profit. In this episode, Kay and Crystal break down what your accountant should be helping you with, how often you should meet,...
From Chaos To Control-How Automation Transforms Your Business (Ep. 3) (Video)
In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest ...
Cashflow Chaos: Why You’re Busy But Not Seeing the Profit (Ep. 1) (Video)
You’re the boss—but sometimes it doesn’t feel like it.Your staff arrive late, ignore instructions, do things their own way or don’t seem to take responsibility. You’re constantly repeating yourself, checking their work and fixing problem...
Staffing Struggles: Why Hiring Feels Hard (and How to Get It Right) (Ep. 2) (Video)
You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore.In this episode, small business podcast, Crystal and Kay get into...
What Makes a Great Bookkeeper? Accuracy, Advice and the Red Flags to Avoid (Ep. 5) (Video)
In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper.From keeping your books accurate and up to date, to building strong...
Managing A Business Through Tough Times (Ep. 4) (Video)
In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From c...
Why Are You Undercharging? The Psychology Behind Pricing Your Value (Ep. 6) (Video)
Pricing isn’t just about calculating costs, adding a margin and choosing a number it’s also shaped by your confidence, experiences and beliefs about money.In this episode of Small Business Sorted, Kay and Crystal explore the psychology b...
The Realities of Running an E‑Commerce Homewares Brand With Deborah Mott (Audio) (Interview) (Ep. 8)
In this episode of Small Business Sorted, Kay and Crystal interview entrepreneur Deborah Mott, former owner of the e‑commerce and wholesale homewares brand Zakkia. Deborah shares the full story behind buying an existing business, scali...
Let's Build a Business Plan Live! Pet Groomer Example (Audio) (Ep. 7)
Business planning doesn’t have to be boring or a 50‑page document you never look at again. In this episode, Crystal and Kay walk through a simple, practical one‑page business plan that any small business owner can use to get clarity, direction,...
Why Are You Undercharging? The Psychology Behind Pricing Your Value (Ep. 6)
Pricing isn’t just about calculating costs, adding a margin and choosing a number it’s also shaped by your confidence, experiences and beliefs about money.In this episode of Small Business Sorted, Kay and Crystal explore the psychology b...